From day one, Surge needed more than a brand that looked good. They needed design that built credibility, earned trust, and scaled with them as they grew. They needed a design partner that ensures they stand out in the crowded world of AI infrastructure.
They chose Konpo. More than a vendor, we became their plug-and-play design team: senior talent embedded alongside leadership, shaping everything from their first identity to their website, product, and systems. At every stage, Surge found in Konpo a partner they could depend on.
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Our collaboration has become a long-term partnership that helped Surge grow from early explorations to a brand adopted by the leading AI and technology companies and a product internationally recognized and awarded.
We built a bold, distinctive identity in an industry defined by sameness, designed a product experience that balanced delight with enterprise-grade usability, and crafted a design system to keep them consistent as they scaled.
As Surge now looks to fetch a valuation of over $15 billion in its first capital raise, we’re leading phase two of their branding. The goal: to build a brand that not only wins attention and trust, but one that matches the ambition and credibility of a company operating at that scale.
- Founder - Edwin Chen
- Year - 2025
- Industry - Artificial Intelligence
- Scope - Brand · Site · Systems
- Website - www.surgehq.ai
ComPsych needed a rebrand built to win. Younger competitors with sharper, design-driven branding were pulling attention away from the world’s largest provider of employee assistance programs (EAPs), a company supporting over 130 million people across 190 countries. They turned to Konpo to make sure their brand matched their scale and credibility. The mission: win back market share, turn reputation into loyalty, and defend their position at the top.
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Every element of the ComPsych rebrand was built to show the strength of a category leader, but for today’s market and tomorrow’s. The new logo centers on a glowing core, with expanding ripples signalling growth, support, and scale. Their signature blue was sharpened with a modern palette designed to stand out with confidence, not noise. But what’s a rebrand without discipline to execute it? We built a dedicated brand hub that gave ComPsych everything, from logos to illustrations to voice, to apply their new identity consistently across 75,000+ organizations worldwide. And we delivered it beyond our original scope. The result: a brand that doesn’t just keep up with the competition, but takes back the lead. With a stronger identity and a system to sustain it, ComPsych now has the edge to defend its dominance and keep winning in a design-driven market.
- Industry - Employee Assistance Program (EAP)
- Scope - Brand
- Brand Hub - compsych.konpo.co
- Website - compsych.com
amp Fitness set out to launch its AI-powered strength training system with leadership and talent from Apple, DraftKings, Meta, Nike, and Spotify — people who held the highest design standards. To stand out in a crowded fitness space, they needed a design partner who could move as fast as they did and deliver world-class quality. That’s where Konpo came in. As their plug-and-play design studio, we worked elbow-to-elbow with Amp’s leadership to marry hardware and software into a seamless consumer experience. From product design to scalable design systems, we turned their ambitious vision into award-winning, user-loved reality. When the standards are highest, the right design partner makes all the difference.
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Results so far: 40,000 users, multiple awards, and a sleek wall-mounted system paired with a companion app.Working with amp meant translating adaptive resistance hardware, smart coaching, and modular accessories into a cohesive consumer experience. Add to that a team backed by Sports Science PhDs and leaders from Apple, Meta, and Nike, and the expectations were clear: nothing short of excellence would do. Rising to that challenge not only delivered results for amp, but pushed Konpo to sharpen our own systems and raise the bar. Challenge accepted. Mission accomplished.
- Founder - Shalom Meckenzie
- Year - 2024
- Industry - Fitness · Artificial Intelligence
- Scope - Brand · Product · Systems
- Website - www.ampfit.com
Brand Design
We design digital-first brands for tech to connect its people.
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Design is the silent ambassador of your brand.
We execute the process of identifying, designing, and organizing the cumulative assets that shape perception and positioning. We do it in style.
Digital First
We build digital-first brands that are at home in the real world.
Consistent Scalability
We build for flexibility and scalability, fostering innovation while maintaining enduring consistency with a timeless approach.
Opinionated Differentiation
Embracing individuality, we design distinctive brand identities that leave a meaningful and memorable mark.
Method in the Madness
F500 and Startups partner with us because of our proven processes and scrappiness. We've also been around the block.
Reviving a Legacy: The ComPsych Rebrand
A Studio Brands a Software Studio.
Efficient HR Designed on Salesforce
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Elevating live entertainment through design
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Shaping the future of tech careers, with Coachable.
Designing for the World’s Leading LLM’s
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In the world of High-Frequency Trading (HFT), White Light is a trailblazer, providing market liquidity with cutting-edge technology and advanced Quantitative Trading strategies. Konpo rebranded and redesigned their digital identity, encapsulating the essence of their technological prowess.
Konpo revamped White Light's brand identity and website, using Webflow to create a visually striking platform that reflects their fast-paced, competitive spirit in the HFT industry.
The collaboration resulted in a visually compelling brand identity and a user-friendly website, showcasing White Light's commitment to excellence in HFT. The deliverables go beyond aesthetics, providing a digital space that mirrors their technological edge.
The design hand-offs went smoothly, which demonstrated the Konpo team's experience and professionalism throughout the project. The team consistently accommodated the company's needs as well as delivering high quality work every time.
I was blown away by the craftsmanship and the flexibility that they gave while always being true to their expertise. The outcome is our new outstanding website. This makes a very good impression for our clients and helps us a lot to gain new leads as well as represent our company for our employees.
They’re committed to customer success and satisfaction. Konpo really listens to input from us. They don’t try to enforce designs that weren’t approved by us. They really focus on delivering a ready product.
I found this collaboration to be particularly positive not just due to the teams celerity and deep knowledge of design, but rather the patience and confidence with which each feedback was handled. We were very happy with the services and look forward to continued working with them.
The design hand-offs went smoothly, which demonstrated the Konpo team's experience and professionalism throughout the project. The team consistently accommodated the company's needs as well as delivering high quality work every time.
I was blown away by the craftsmanship and the flexibility that they gave while always being true to their expertise. The outcome is our new outstanding website. This makes a very good impression for our clients and helps us a lot to gain new leads as well as represent our company for our employees.
They’re committed to customer success and satisfaction. Konpo really listens to input from us. They don’t try to enforce designs that weren’t approved by us. They really focus on delivering a ready product.
I found this collaboration to be particularly positive not just due to the teams celerity and deep knowledge of design, but rather the patience and confidence with which each feedback was handled. We were very happy with the services and look forward to continued working with them.
The branding process involves essential stages for success. It starts with research, understanding the target audience, competitors, and industry trends. Strategy development follows, defining the brand's mission, values, and goals. Brand identity creation designs visual elements that reflect the brand's personality. Crafting compelling messaging communicates the brand's story and values effectively. Implementation then rolls out the new brand identity across various platforms. Finally, evaluation ensures continuous monitoring of performance and gathering feedback. Throughout, collaboration among stakeholders is crucial for success.
Deliverables include the following:
- Brand Strategy Document: Comprehensive outline of mission, values, target audience, positioning, and key messaging.
- Logo Design: Primary visual representation with variations for different use cases (e.g., color, black and white, horizontal, vertical).
- Brand Style Guide: Guidelines for visual presentation, including logo usage, color palette, typography, imagery, and other elements.
- Brand Collateral: Marketing materials like business cards, letterheads, brochures, and presentation templates.
- Digital Assets: Design files for digital use, including social media images, email templates, and website graphics.
- Brand Messaging Guide: Outlines voice, tone, and key messages for consistent communication.
- Feedback and Revisions: Opportunities for stakeholder input and adjustments before finalizing the brand identity.These deliverables establish and maintain a cohesive brand identity across platforms and touchpoints.
The timeline for a branding project can vary based on factors like scope, complexity, and resources. A typical timeline for a simple branding project might include:
- Research and Discovery (1-2 weeks): Market research, competitor analysis, and audience insights.
- Strategy Development (2-3 weeks): Defining mission, values, and goals.
- Concept Development (2-3 weeks): Creating initial brand identity concepts.
- Design Refinement (1-2 weeks): Adjusting concepts based on feedback.
- Finalization (1 week): Completing brand identity elements.
- Collateral Creation (2-3 weeks): Developing marketing materials.
- Launch Preparation (1 week): Planning for rollout.
- Launch (1 day - ongoing): Unveiling across channels.
- Post-Launch Evaluation (ongoing): Monitoring and feedback.Overall, this could span 8 to 12 weeks, but specifics vary.
Clear milestones and deadlines ensure project success.
We work with a mix of Adobe creative suite (Hello, Illustrator!) but host all our deliverables in Figma, since we want close integration with the following steps of the process such as website and product.
Branding engagements start at 25,000 USD from beginning to final deliverables
We’re passionate about what we do, we don’t settle, and we understand what GREAT work looks like to strive towards creating best-in-class design.
If you’re looking for a team that just wants to push pixels, we’re not for you. If you’re looking for a committed team that will push the envelope and aims to deliver value to the organization and the end user, we're a match :)
We're always up for a coffee and a chat,
Send us a message and we'll get back to you!.
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